Fedora Abu is a brand communications strategist and editor based in London. She works with design-led, taste-driven brands across style, tech, culture and wellness on storytelling, PR and cultural positioning.

Fedora was previously Associate Editor at Mr Porter and has consulted on brand storytelling and TOV for Olivia von Halle. She has also worked with Net-A-Porter, Mr Porter and FT HTSI on editorial partnerships and written about style, beauty, design and culture for Sunday Times Style, Esquire, Kinfolk, Konfekt and World of Interiors.

She holds a bachelor’s degree in French and Italian from UCL and writes Late Filing, a style and culture newsletter read by editors, executives and cultural figures in London, New York and beyond.